Why should you create a brand identity for your e-commerce business (Dropshipping business)?
Creating a brand identity is an important step for any business but, even more so if your business is based online. As an online retailer, you don't have the advantage of speaking with your customers face to face to explain what makes your brand unique, let alone why they should part from their hard-earned cash.
If you are using the dropshipping business model coming up with a unique, sellable and trusted brand requires a little more thought as you are selling other people's products on your online store. If you want to know how to start a dropshipping business please read our post"How To Make Money Online; Dropshipping Review". Creating an effective brand identity which resonates with customers will dramatically increase your sales revenue.
So what do we mean by "Brand Identity"?
Well, it's not just a pretty-looking logo. Your brand identity is your business's personality, how it treats its customers, its journey into being, and its future. Just imagine your brand as a person what tone of voice would it have? Would it be stern and straight to the point, or light-hearted and easy-going? Your brand's tone should be consistent throughout your website. For example, if you have a light-hearted and fun tone on your, "About Us" page then this light-hearted and fun tone should transcend across your product descriptions and copy.
Learn how to write effective copy that converts here.
Your brand identity is also reflected in how you engage with customers through customer services comms and marketing comms. You need to think about what kind of relationship you want to build with your customer; does your business exist just to make sales, or do you want to offer your customers value via information blogs and videos relating to the product/ products?
In saying all this, your brand's logo is also important; it will be the first image that will come to your customer's minds when they think about your brand. When customers picture your logo in their minds, they will associate it with the quality of your goods, your customer service record, and the demographic of people who buy from you. This association can be conscious or subconscious and will affect your brand's social ranking amongst your target demographic.
Get Started on Creating a Brand Identity.
As mentioned above one of the first steps in creating a brand identity is to create a cohesive logo and colour palette. It is essential to choose colours, fonts, and a logo that will instantly communicate to a customer your brand’s message. There are some key aspects of design to consider when creating a logo. A memorable logo should be simple yet still get your message across.
Not sure about a logo or brand name? Namelix is a free open AI platform that will generate a brand name and logo for you. It's a great place to get started. https://namelix.com/ .
When creating a colour palette, it is important to limit your choices to two or three colours and choose colours that will maintain simplicity.
Need some inspiration in choosing your brand's or website's colour palette? Then take a look at Coolors, the super-fast colour palette generator. Here are the latest trending palettes. https://coolors.co/palettes/trending
Once you have a logo and a recognizable colour palette, then it is time to create brand content. This includes website design, product descriptions, email newsletters and social media campaigns. This is the most essential part of creating a brand identity as it is how customers interact with your brand. Through website design, you can create a visual story that sets the tone for your brand, by enhancing the user experience, great product offerings, and setting realistic delivery expectations. With product descriptions, use a voice that speaks to your customer’s needs and desires without sounding too “salesy”. Email newsletters are also a great way to keep customers up-to-date on new product offerings, promotions, and other information related to your brand. Lastly, social media campaigns that use eye-catching visuals and compelling text are a great way to attract potential customers.
Customer Service Matters
The final step to creating a successful brand identity is to have a good customer service reputation which will then enhance your brand's social image. It is important to maintain a high level of customer service to ensure customers are satisfied with their purchase and maintain their loyalty to your brand. This includes clear delivery expectations, short delivery times, responding quickly to customer inquiries, low refund and exchange rates, and offering rewards programs for regular customers.
Creating a memorable brand identity for your eCommerce business is an important requirement for increasing sales. When done correctly, a brand identity provides customers with a positive experience before and after the sale, leading to higher rates of satisfaction and repeat business.
So to summarize. In order to create a brand identity you have to start by creating a logo and a recognizable colour palette. Then, create content and customer service strategies that are aligned with your brand identity. When all of these elements come together, your business can rapidly experience an increase in sales.